Zyga uses 2 business models, using credit card payments or partner business. firstly they make money through these free games using credit card payments as there are parts of the game that if you want them you have to pay. also they have points in game that you have to pay for so you can buy items in game. or you can buy game credits directly from Zynga for example it would cost $5.00 for 21 points. also in 2012 they started selling prepaid cards with game points on in 12,800 stores across America.
They can also use advertising sponsorship which involves some games having advertisement for films etc. they have partnered up with Hasbro that is based on zynga properties and brands. they have also joined with facebook and are now running facebook advertisement and sponsored stories. they have also decided to start a new platform of social gaming which has published other developers to the new platform.
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