Friday 26 October 2012

Synergy and sybiosis

Synergy:
This is the  production of a product by a group of different developers that could not be made independently. Regarding video games this may mean two or more sections of the same organisation working on one final idea that could not be possible if worked on alone.

Symbiosis:
This is when a group of companies use the same idea to promote it in different ways for example McDonald's bring out toys from films which will advertise the film. The original developer of the game takes a small profit from this.

An example in the game industry is angry birds which was originally created by rovio has allowed other companies to use there idea to create merchandise, such as plush toys which promote the angry bird game.

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