User generated content, UGC is content created within the game that has been made by the audience/consumers rather than the game developers themselves. an example of this in the game industry is little big planet, this is because when playing LBP you create levels yourself, which can then be played by other players.
UGC can have some negative effects on the game industry as it may leave things such as DLC pointless as they will not be bought due to the amount of UGC that has been development meaning that people will not feel the need to purchase the dlc as they have everything they want from creating it themselves. also it may cause games such as call of duty that releases a game every year to become less popular as they don't follow this creative side which allows the player to get what they want from the game and not what is handed to them which cannot be changed. However this can have some positive impacts as it prolongs the games life as it makes it more popular also if a popular mod is created that requires the game to play it people may buy the game to play it therefore generating a bigger profit over time.
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