Distributors

Distribution in the games market

The distributors for GTAV will be Take-two interactive, this will be good as it is using vertical integration meaning thay will get all profit from the game sales, also as they own all aspects of the games development they will not have to pay other distributors etc which will cut the cost. Skylanders giants will be distributed by XPEC entertainment, they are a video games developer and publisher based in taiwan. they have distributed other games such as Hello kitty roller rescue. Going from the large well known established franchise of GTA, angry birds has been distributed on a smaller scale, they were originally distributed by chillingo. this is not using vertical integration as rovio are using a different distributer, this will therefore result in them not making as much of a profit.