GTA and Call of duty

In an interview  at the 2012 technology conference take two boss said that if rockstar released a game every year like call of duty it would not do very well in sales. he said that if they did the audience may fall out with the franchise. this may be true as a game such as GTA is a wildly anticipated game that builds up tension over the years, this keeps the game popular as they are not making GTA predictable which keeps people interested and when it comes to release more people will buy the game as they have been drip fed for years and the excitement and anticipation has built up. also games such as COD are very predictable and while GTA are  not releasing a yearly game activision are carrying on the game which reduces its popularity, this is caused by people not feeling this excitement about the game which will cause people to maybe put off buying the game. they have compared GTA sales numbers with COD numbers and have stated that they sold 125 units with GTA IV and that with each GTA this number grows. whereas with COD the sales number's from COD black ops 2 were not as high as its predecessor modern warfare 3 this therefore proving his sales tactics as it showing how people are falling out of love with the franchise.